Downies Coins is a family run business specialising in coins and collectables. Since they began 85 years ago, they have been working to inspire collectors around the world and its sister company, Macquarie Mint offer subscription based collections. As well as hosting quarterly numismatic auctions, they are able to offer specialised advice and product to their large and varied customer base.
I have been working on Downies (as well as Macquarie Mint) projects since 2016. I designed and produced brochures, catalogues, packaging, marketing material and assets for digital platforms, such as their websites, EDM campaigns and social media.
Concept and execution of animated eDM, that highlights the rotating nature of the coin.
One of many subscription based collections - Maritime heritage - rollout included brochures, packaging, email marketing, web pages, social media as well as delivery letters and story cards detailing each coin in the collection.
Brochure designed to promote the 'First World War Gold Collection' subscription offer.
Downies Auction catalogue - this is a quarterly 120pp publication. My role is to import and format information so that it adheres to brand and template and to roll out finished art.
At the commencement of this year both Downies and Macquarie Mint rebranded their website. One of my ongoing roles is to create website graphics and banners in accordance with style guides and marketing direction.
Ongoing design of new format eDM headers.
Concept and execution of animated gif for shopping cart
Email marketing is one of the many ways both Downies, and Macquarie mint reaches out to its customer base. Above is a selection of the banners I have designed in accordance with brand and often, existing marketing.
Monthly 'parcel stuffer' catalogue. This catalogue is one of a few pieces of marketing material that gets compiled with other offers and put in an envelope and mailed to customers.
New releases are promoted on the back of customers' invoices. I will design these according to existing marketing and brand guidelines.
