Forty Winks has franchises around the country and my role included interpreting design briefs from its internal client base and then providing design solutions in accordance with style guides. Campaign artwork including POS, print, newsletters, brochures,EDMs and web collateral was customised to suit regional requirements.
As part of the 'Style Your Sanctuary" campaign, which was to promote the current seasons' bedroom catalogue, I had to design multiple templates. These templates would then be reinterpreted for different categories ie. press ads, digital.
Digital Point of Sale - Wake up Wonderful. Creation and layout of files in accordance with digital specs and from existing brand/campaign guidelines
Design and layout of monthly and quarterly newsletters provided to retail outlets and franchisees
One of a number of revolving campaigns. My role was to take the brand/campaign templates and modify to suite the needs of different franchisees around Australia.
Collateral developed for special VIP nights
